
Concept, Vision, and Mission of Loengan & Journey Digital Magazine in the Field of Tourism:
Concept

Loengan & Journey is a digital magazine focused on exploring Indonesian tourism. The magazine combines travel information with high-quality visuals, offering travel guides, destination reviews, and authentic cultural experiences. With a modern and technology-driven approach, it serves as a bridge for both local and international travelers to discover the natural beauty and culture of Indonesia more deeply.
Vision

To become the leading digital magazine in Indonesia’s tourism sector, inspiring and promoting Indonesia’s tourism potential both nationally and internationally, and becoming the primary source of information for travelers who wish to explore the beauty and diversity of Indonesia.
Mission

1. To provide comprehensive tourism information through articles, guides, and reviews of destinations, culture, and culinary experiences throughout Indonesia.
2. To introduce lesser-known destinations to support local tourism development and enhance the appeal of emerging regions.
3. To inspire travelers with captivating visuals and high-quality content that highlight Indonesia’s natural beauty and rich cultural heritage.
4. To serve as a promotional platform for tourism industry players such as hotels, restaurants, travel agencies, and attractions through strategic partnerships.
5. To promote sustainable tourism by encouraging eco-friendly travel and supporting local economies.
With this vision and mission, Loengan & Journey is committed to strengthening Indonesia’s tourism position on the global stage, while becoming an innovative and informative travel inspiration source.
